about us
about us
Born in the Wasatch Mountains from a crew of seasoned riders, engineers, and pro athletes, Pret leads the industry in the path to unadulterated mountain stoke. Renowned for our innovative helmets and goggles that disappear in use, we leave you free to chase the deep stuff, land the big line, and find your own kind of freedom. Uncompromised safety, innovative comfort, and effortless freedom drive every design at Pret while we build for those individuals out chasing purpose, not just powder.
Respect. Protect. Play.
Mountain First
The mountains give us everything — adventure, challenge, and inspiration. We protect them through thoughtful choices, we play in them with unshakable passion, and we let them guide every decision we make. Without the mountains, there is no Pret.
By Athletes. For Athletes.
Passion Built
We live and breathe this stuff. Our gear is designed by riders out there every day — obsessing over the details so our tech becomes a seamless part of your flow. Lighter, smarter, and more comfortable gear helps you push your limits and feel totally at home in the wild. Tech matters, but only when it amps up the ride.
Spread the Hype.
Stoke is a Team Sport
We live for that feeling when everything clicks and the mountain lights you up. From the way our products fit and perform to the way we treat our customers, our goal is simple: amplify your stoke. If our helmets and goggles help you feel more confident, more comfortable, and more connected to the ride—then we've done our job.
Open Slopes. Open Minds.
All Are Welcome Out Here
The mountain is a place for everyone. Skiing and riding aren't just what we do, it's who we are—a wild, fun, and inclusive community. We design our gear to help every rider feel confident, welcomed, and ready to carve their own path. The mountains are better when we all share them.
