There is a moment just before the sun clears the ridge. The whole mountain goes gold. The only sound is your own breath.  That is when you remember exactly why you are here.

Not for anyone else. For this. 

The cold that wakes up every nerve in your body. The first run that takes you over completely. The joy that starts in your chest and spreads until there is nothing else in your head.

We have been chasing that moment since 2010, when a group of sports veterans and engineers started building helmets in the Wasatch Mountains. We are still chasing it.  Every helmet and goggle we make exists for one purpose: To get you back to it and keep you there as long as possible.

THIS IS WHY.