this is pret
this is pret
We're all about that pure, unfiltered stoke. The kind you feel when you're gearing up for a dawn patrol mission, dropping into a fresh line, or just stacking party laps with the crew. We do what we do because we live for those moments, those feelings. We're here to make sure you're ready for it all.
Our mission is simple: to make gear that disappears when you're out there getting after it. We obsess over every detail so you don't have to. The tech is top-tier, the fit is dialed, and the protection is unmatched, but it's all in the name of one thing: letting you forget about your gear and just focus on the good stuff. The deep powder, the bluebird days, the high fives.
Because getting out there is the point. The rest is just noise.
THE BEST HELMET IS THE ONE YOU FORGET YOU'RE WEARING
Performance
The best gear lets you just focus on the ride. That's our whole philosophy. We don't just stack on tech for the sake of it, we design and engineer every single detail to deliver the lightest, most comfortable, and most protective gear on the mountain. It’s all about creating a seamless experience. We want you to put your helmet on and completely forget it's there, leaving you free to drop in and get after it.
MORE HIGH FIVES. FEWER BOUNDARIES.
Community
This whole thing is more fun when we're all together, right? We're on a mission to get everyone out there, no matter who you are or what your journey looks like. That's why we’re honored to work with incredible organizations who are working to make the mountains a more inclusive and rad place for everyone. Our business is our passion and if we can use it to build a better community, you know we're all in.
OUR STOMPING GROUNDS ARE OUR RESPONSIBILITY
Responsibility
Let’s be real. Our business is built on playing in the natural world, so we have a responsibility to protect it. Our helmets are built to last, not to be thrown away after a couple of seasons. We're on a constant mission to find and use new materials and processes that are better for the planet. We use VOC-free paints and design our gear with replaceable parts so you don't have to trash a perfectly good helmet just because of a small part. We're taking every single step we can on this long journey.